Is Your Website Ready for AI Models?
When you visit a website, you can browse the homepage, about page, and products. But what does an AI model — like ChatGPT or Gemini — see when it looks at your site?
Most of the time: chaos. JavaScript-loaded content, navigation menus, footer links, cookie banners… The AI model struggles to understand what your site is actually about.
That’s exactly the problem llms.txt solves.
What is llms.txt?
llms.txt is a simple text file you place in your website’s root directory. It tells AI models what your site is about, what services you offer, and which content matters — all in a concise summary.
Think of it this way: robots.txt tells search engines “what you can crawl.” llms.txt tells AI models “here’s what you need to know about me.”
robots.txt is a guide for search engines. llms.txt is a guide for AI models.
Why Does It Matter?
AI search engines (ChatGPT, Gemini, Perplexity, Claude) read websites differently than traditional search engines. Instead of ranking pages, they extract meaning and generate answers.
- AI models understand your site faster — they read a summary instead of crawling hundreds of pages
- You’re more likely to be recommended in the right context — it provides a clear answer to “What does this company do?”
- Your entity definition strengthens — your brand gets registered as a “known entity”
- You stand out from competitors — very few sites use this file yet
How to Create One
Create an llms.txt file in your website’s root directory:
├── index.html
├── robots.txt
├── sitemap.xml
├── llms.txt ← Summary for AI models
└── llms-full.txt ← Detailed version
# Your Company Name
> One-sentence description: what you do.
## Services
- [Service 1](https://yoursite.com/service-1)
- [Service 2](https://yoursite.com/service-2)
## Contact
- Email: [email protected]
Conclusion
Creating llms.txt takes less than 10 minutes, but its impact is significant. Very few websites have implemented this standard yet. Early movers will gain an advantage.
Want to create your own llms.txt? Write to me, and we’ll build it together.
Need help optimizing for AI visibility?
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